Wednesday, October 22, 2014

Dos and Don’ts for Your Business Website

Websites are most effective when it is pulling in visitors, keeping them around, and converting them into customers. However, most small business websites act more as an online placeholder. It is never too late to start putting in some work to help your business grow. So take advantage of the huge potential consumer base for the online market. To assist you in your website development here is a list of some things you should and shouldn't do:

Tip: Keep in mind that today’s consumers are accessing your website from multiple locations (desktop, laptops, smartphones and tablets) and make sure to tailor your website to these different devices.

Your Website Should…
·         Look Professional
·         Have a Private Domain Name
·         Be Secure
·         Have a Memorable Domain Name
·         Contain Your Business Name in Text
·         Contain Your Business Address in Text
·         Have Your Company Phone Number in Click-to-Call Format
·         Make Contact Info Easy to Find
·         Tell Visitors What You Do at a Glance
·         Highlight Your USP (Unique Selling Point)
·         Show Off Customer Testimonials
·         Invite Visitor Feedback
·         Speak to Your Visitors-Not Your Ego
·         Offer Fresh Content
·         Contain Keywords
·         Make it Personal
·         Link to Other Websites
·         Have Other Websites Link to Yours
·         Make Checkout Easy
·         Connect with Social Media

Your Website Should Not…
·         Have a Lot of Bells and Whistles
·         Use Flash Animation, Moving Text, Fancy Cursors or Music
·         Post Images Without ALT Tags or Text Captions
·         Have Dead Links
·         List All Your Products and Services

Note: This post contains information from the article “20 Things Your Website Should Do and 5 Things It Shouldn't”. For more detailed information about these tips refer to this link:

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