A key advantage for any business is to stay in the forefront
of emerging trends in their particular industry. To do this successfully an
organization must utilize its most valuable asset, its people. Assigning a few
employees to focus on the unappreciated and actionable minitrends can help an
organization tap into the top trends and achieve the best results. Here is a
three step approach on how your organization can stay ahead of the curve,
energize the innovation process, and succeed in an ever-changing business and
technology environment.
Step 1: Recognize- Spark and encourage innovation,
creativity, and imagination among your employees. Establish a team that
regularly scans the environment for interesting and potentially profitable
minitrends.
Step 2: Assess- Create a structure that will help you
organize, analyze and rank potential minitrends for further consideration and
action. Assess the likelihood of the trend’s success and how it fits with the
organization.
Step 3: Strategize- Upon assessing your finds make sure to
incorporate the most promising minitrends into your business strategies. This
enables new opportunities depending on the size, nature, goals, and resources
of your organization. Some options to accomplish
this includes: acquiring or partnering with other companies, building
protection from competitors while growing the business, and creating new
ventures.
Note: This
information was derived from the article “Here’s how to stay on top of ‘minitrends’
and get ahead of the pack”, which was published by the Austin Business Journal.
To read the full article refer to the following link: http://www.bizjournals.com/austin/blog/at-the-watercooler/2014/09/how-to-stay-on-top-of-minitrends-and-get-ahead.html?page=all
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