Winthrop Regional Small Business Development Center

Monday, July 22, 2013

The Secret to Marketing

In these current times we face information overload which makes it easy for marketing messages to get lost. According to the article “The Secret to Marketing to Busy People Who Don’t Have Time to Read”, one way of getting your content noticed is through story-telling. Content marketing company, LookBookHQ, examined some elements of story-telling and how they affect marketing messages. This article explains five of these elements and provides a helpful infograph on how to successfully use story-telling marketing.
http://www.entrepreneur.com/article/227386

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Winthrop Region Small Business Development Center, Rock Hill, SC

The SBDC Office located at Winthrop University in Rock Hill is the region office serving 15 counties in South Carolina: York, Chester, Lancaster, Union & Cherokee Counties served through:

-- Our Rock Hill regional office serving York, Chester, Lancaster and Cherokee; and a satellite office in Union, SC serving Union County
-- Our Myrtle Beach/Conway Area office serving Georgetown and Horry Counties;
-- And our Florence Area SBDC servingFlorence, Marion, Dillon, Darlington, Marlboro, Chesterfield, Williamsburg and Lee Counties.

We assist both existing and start-up businesses with a variety of free services, and offer dozens of business workshops and seminars throughout our region at very low cost. We are funded in part by the U.S. Small Business Administration, the State of SC, and our hosting universities.