Usually business owners or marketers feel like their job is to get prospective clients to fall for our marketing and purchase our product. The reality of marketing goes way beyond this.
Good marketers know that they need to manage the entire customer experience and not just a sale. By doing so, not only will you attract clients to purchase your goods and services, but you will keep them, communicate to them and leverage them to be loyal clients in the future.
As a business owner or marketer, you should always focus on creating happy clients. That’s what it’s all about! Don’t just focus on the front end but also on the after sale. Focus on building long lasting relationships with your existing clients and you will see how they do the marketing for you. They will become some of your greatest marketing assets.
How are you communicating to your clients? Are you just trying to sell them more? Focus on the complete messaging before, during and after the purchase. If you fail to do so, you will see that attracting and retaining clients will become more and more difficult with time.
By focusing your marketing communication throughout their patronage with your company, you will maintain your current client base as well as setting your company up for word-of-mouth referrals and future growth.