Tuesday, July 1, 2014

Enlist Twitter for Crowdfunding Success

Crowdfunding Attorney, Kendall Almerico, recently helped Entrepreneur.com establish a list of things to consider when using Twitter for Crowdfunding. Mr. Almerico suggests:
  1. Build relationships on Twitter before you launch the campaign.
    1. Follow people that could be potential donors
    2. Post interesting content so potential donors will pay attention
    3. Retweet their posts to build a relationship
    4. Gain access to journalists
  2. Tweet often.
    1. Sending one tweet a day is not enough
    2. Tweeting about the campaign in the morning and again at the day's end means 95% of your followers won't see the tweets.
  3. Ask people to retweet.
    1. Tweets go viral based on retweets
    2. Compelling news gets retweeted, but its easy to have something retweeted if you ask.
  4. Tweet everything you post on Facebook.
    1. Your Facebook friends and your Twitter followers probably aren't the same people.
    2. Don't rely on linking your Facebook account to your Twitter account.
  5. Use hashtags to help spread the word.
    1. Hashtags make it easier for anyone to find the crowdfunding project

Find the full article here: http://www.entrepreneur.com/article/234427

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