In an article by Christopher Hann he states "When starting a new business it is important to know and understand your customer base". This step in entrepreneurship can lead to customer satisfaction and constancy. The article “How to Turn Customers into Brand Ambassadors” explains the importance of how communication plays a part in creating these lifetime customers. It uses examples of how companies, like Taco Bell and Crayola, met the needs of their customers through social media and took their marketing to a new level. This type of customer service sparks a new form of advertising that entrepreneurs need to generate brand ambassadors. Through the use of social media and other means, an entrepreneur can listen to consumer requests and reach out to their mass audience to spread the word of their products and services. This stimulates loyalty and engagement between your customers and your brand while rewarding customers for their support and dedication. Some companies think that it takes a lot of funds to offer something in return. However, according to marketing experts, it takes more effort to “find and activate” those consumers than money to offer them products or sales. This article sheds a light on rewarding customers and how listening has an important role in creating brand ambassadors.
Link to article: http://www.entrepreneur.com/article/226117