Websites are
most effective when it is pulling in visitors, keeping them around, and
converting them into customers. However, most small business websites act more
as an online placeholder. It is never too late to start putting in some work to
help your business grow. So take advantage of the huge potential consumer base
for the online market. To assist you in your website development here is a list
of some things you should and shouldn't do:
Tip: Keep in mind that
today’s consumers are accessing your website from multiple locations (desktop,
laptops, smartphones and tablets) and make sure to tailor your website to these
different devices.
Your Website Should…
· Look Professional
· Have a Private Domain Name
· Be Secure
· Have a Memorable Domain Name
· Contain Your Business Name in Text
· Contain Your Business Address in Text
· Have Your Company Phone Number in Click-to-Call Format
· Make Contact Info Easy to Find
· Tell Visitors What You Do at a Glance
· Highlight Your USP (Unique Selling Point)
· Show Off Customer Testimonials
· Invite Visitor Feedback
· Speak to Your Visitors-Not Your Ego
· Offer Fresh Content
· Contain Keywords
· Make it Personal
· Link to Other Websites
· Have Other Websites Link to Yours
· Make Checkout Easy
· Connect with Social Media
Your Website Should Not…
· Have a Lot of Bells and Whistles
· Use Flash Animation, Moving Text, Fancy Cursors or Music
· Post Images Without ALT Tags or Text Captions
· Have Dead Links
· List All Your Products and Services
· Look Professional
· Have a Private Domain Name
· Be Secure
· Have a Memorable Domain Name
· Contain Your Business Name in Text
· Contain Your Business Address in Text
· Have Your Company Phone Number in Click-to-Call Format
· Make Contact Info Easy to Find
· Tell Visitors What You Do at a Glance
· Highlight Your USP (Unique Selling Point)
· Show Off Customer Testimonials
· Invite Visitor Feedback
· Speak to Your Visitors-Not Your Ego
· Offer Fresh Content
· Contain Keywords
· Make it Personal
· Link to Other Websites
· Have Other Websites Link to Yours
· Make Checkout Easy
· Connect with Social Media
Your Website Should Not…
· Have a Lot of Bells and Whistles
· Use Flash Animation, Moving Text, Fancy Cursors or Music
· Post Images Without ALT Tags or Text Captions
· Have Dead Links
· List All Your Products and Services
Note: This post contains information from the article “20
Things Your Website Should Do and 5 Things It Shouldn't”. For more detailed
information about these tips refer to this link: http://smallbiztrends.com/2013/10/things-your-website-should-do.html?inf_contact_key=069eb960b0372d318ee214a5e406928c09386c0bbbe1c7ba69c5aed5fcd01248
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