- Build relationships on Twitter before you launch the campaign.
- Follow people that could be potential donors
- Post interesting content so potential donors will pay attention
- Retweet their posts to build a relationship
- Gain access to journalists
- Tweet often.
- Sending one tweet a day is not enough
- Tweeting about the campaign in the morning and again at the day's end means 95% of your followers won't see the tweets.
- Ask people to retweet.
- Tweets go viral based on retweets
- Compelling news gets retweeted, but its easy to have something retweeted if you ask.
- Tweet everything you post on Facebook.
- Your Facebook friends and your Twitter followers probably aren't the same people.
- Don't rely on linking your Facebook account to your Twitter account.
- Use hashtags to help spread the word.
- Hashtags make it easier for anyone to find the crowdfunding project
Find the full article here: http://www.entrepreneur.com/article/234427
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