According to a study conducted by the Pew Foundation, “71% of Americans view small businesses more favorably than any other institutions”. Why is this? Some say that it is due to their positive influence on the community, “unique position” to create better customer service and satisfaction, and niche for producing products and services that tailor to specific consumers. In this article community moderator,Caron Beesley, discusses 10 ways to utilize these features and gain a more appealing business brand with low costs.
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