Some info on Twitter!

For you, the small business owner, Twitter is an amazing tool that can expand your reach to customers and potential customers. It can allow you to stay in touch and connect with thousands and thousands of people instantly. It can help drive your brand and communicate with customers in a way that you’ve never been able to before. And so much more.

For many mom-and-pop shops with no ad budget, Twitter has become their sole means of marketing. It is far easier to set up and update a Twitter account than to maintain a Web page. And because small-business owners tend to work at the cash register, not in a cubicle in the marketing department, Twitter’s intimacy suits them well

Small businesses typically get more than half of their customers through word of mouth and Twitter is the digital manifestation of that.

If you really feel you can’t or won’t be able to keep up with your Twitter page, you can always make it the responsibility of that young cashier who never seems to have enough to do, or ask your own teenager who I assure you is already totally aware of how to use social networks. They may even enjoy helping you promote your business and being able to teach you a thing or two about the digital world!

If you’re not ready to take advantage of all the free help Twitter can offer to your business, realize this: You can get benefit from Twitter in less than 10 minutes a month. Twitter is a free local, regional and internet listing for your business that takes less than five minutes to set up. So, first: Invest those five minutes and go set up your twitter page!